A joke is very popular among digital marketing services in India, that ‘if you want to bury a dead body, there can’t be any better place than Google’s second page.’
Yes, as per statistics, Google’s first page gets 95% of the total traffic. And thus, if your website is in the 2nd page or even back, you’re just getting 5% traffic out of what you deserve.
We already have told you about the top 5 mistakes that website owners mostly do to spoil their rank. But, today we’ll tell you what you actually should do to get on rank faster and get more traffic.
Remember, Google makes almost 500 to 600 changes in its algorithm every year and never discloses it. So, everything is nothing but speculated tricks by some of the best digital marketing company in India.
Do note, we always recommend updating your knowledge by consulting with our experts before making any changes in your website, or else you may get penalised by Google.
If you are confident, let’s start!
Table Of Content
What Are The Prerequisites for These On-Page Tweaks?
First of all, if you want to start the process, you need to have the following details with you:
- Website’s Admin Credential (if it is a dynamic website)
- Website’s Server Credentials (In some cases it is required)
- A Gmail account
As there are several technologies that are used to develop a website, we are discussing about WordPress websites only as it’s easy for a novice. If your website isn’t developed using this, you have to take support of some digital marketing company in Kolkata.
Am I The Right Person to Perform These SEO Activities?
As we have told earlier, it’s a sensitive and serious process and thus without understanding it completely, don’t proceed. Any mistake can affect on your website’s rank or even can make your site unusable.
So, consult with your WordPress website development company if you need the primary training on the Admin panel.
What SEO Processes will I Learn?
There are two parts in SEO or Search Engine Optimisation process — On-Page SEO and Off-Page SEO.
In this blog, we’ll discuss on few important settings and tweak of the On-Page SEO only.
10 Steps of On-Page SEO for Non-Technical Users & Beginners
This is a process, where we shall ‘decorate’ or ‘optimise’ your website to make it search engine friendly. In other word, search engines love a website which is simpler and useful for a visitor.
Step 1: Select Right Keyword Sets for Website
People use various terms and phrases to search the product or service they are looking for. Digital marketing agencies tell them ‘keywords’ in technical term. While you can assume several, you always should use a reliable tool like Google Keyword Planner.
It’s free for all. However, it’s actually designed for setting up Google AdWord Campaign. So, you have to search on this to know how to reach the keyword planner page without creating any ad. We skipped that part.
Here you have to choose keywords which have good number of search volume and are longer. Yes, longer keywords are easier to getting on rank. There’s another parameter — competition. High competition keywords are little tougher to come on rank. However, if shouldn’t always choose low competition ones. Make a mix.
Another point! Choose 2 to 5 keywords for all your page. Try not to use same keyword in more than one page.
Step 2: Optimise Page Content
Content of your website is the prime thing to explain your business, attract them and convert. Apart from that, it plays the most vital role in helping search engines understand the purpose of the website and so bringing it on rank for relevant keywords, says an expert at our digital marketing company in Kolkata.
So, wring longer engaging and of course unique content for every page. Use your keywords very naturally and keep suggested gap between two keywords. It’s very serious step and over-crowding your keywords can be considered as spamming.
Step 3: Optimise H-Tags
Google has some steps to read a content. It first checks the main headings, sub-headings, then the body content. So, it’s important to maintain the right structure of all your webpage content.
As per top internet marketing companies in India using right H-tag structure is extremely important.
As per rule, there must not be more than one H1 tag in a post or page. Similarly, keep two to four H2 tag, five to eight H3 tag, and so on in a page.
Step 4: Install Yoast SEO Plugin in Your Website
It’s a free plugin with awesome features developed exclusively for WordPress websites. Install and activate it. If you don’t have very big plans, you don’t need to go for the premium version.
Check the user manual from their website and follow the steps mentioned below.
Step 5: Optimise Meta Title and Meta Description
At the bottom of every page and post in admin panel, you’ll see dedicated fields for Meta Title and Description provided by Yoast SEO plugin. Write catchy and short title-description using major keywords.
Make sure that the title isn’t longer than 80 characters and the description isn’t longer than 150 characters.
If you are using paid version, you can add semantic keywords as well.
Step 6: Add Image Alt Tag
Google can’t read images. It knows an image by its alt-tag, or alternative tag. If any image in your website doesn’t have any alt tag or is generic like ‘image 4’, ‘banner 2’ etc. Google will take it negatively.
So, go to your media library and add the Alternative Text for every image. As per experts in our digital marketing company in Kolkata, it’s better to use a relevant keyword instead of any general description.
Step 7: Add XML Sitemap of The Website
Google can’t read HTML. So, it’s important to tell it about the page structure of your website. For this you have to create the sitemap.xml file and have to upload on to the root of the website.
You can check if your website has a sitemap or not by typing www.examplewebsite.com/sitemap.xml in your browser.
If you are using Yoast SEO plugin and the sitemap feature is turned ON, you won’t have to do anything. Otherwise, you can generate sitemap from several free websites.
Step 8: Add Robots Text File and Define Robots Rule
Many digital marketing agency in India says that Google doesn’t pay much attention to the robots rule now a days. Still, you can leave a direction for the search bots using this simple text file named robots.txt. Again it should be uploaded on to the root of your website and can be checked by typing www.examplewebsite.com/robots.txt in the browser.
Yoast SEO has ready feature to add robots.txt. While you can disallow robots to visit a page, it’s not recommended by our SEO executives.
Step 9: Setup Google Webmaster Tool (Search Console)
It’s one of the most important steps in your On-Page SEO. Formerly Google Search Console was known as Webmaster Tool. This free tool works as the mediator between your website and Google and informs you about every activity in your website.
Whether it is performance of your website, top pages, visitor’s demographic, an error or anything else, you can monitor it from this panel.
Yoast SEO offers simple steps to connect your website with Google Search Console panel. Follow the steps provided by the plugin and you can do it in two minutes.
Step 10: Setup Google Analytics Panel
The process of adding Google Analytics is almost similar to adding Google Search Console. However, if you already have webmaster installed, you can verify your website’s ownership using your webmaster.
Why use this? This is a free tool provided by Google to get more advanced reports on your website’s performance. It will give you deeper insight about how your website is performing and what you need to do to get more result.
However, you must need to know that these are not just some technical steps. You need good knowledge about Google’s latest algorithm updates or else you can get penalised for any of the steps. So, it’s best to choose any low cost SEO package in India and go for a thorough SEO service.
Wish you a successful business ahead!